Project Overview
Thread & Timber, formerly Marcia Fletcher Interior Design, partnered with Raffter to reimagine their brand. The goal was clear: create a name, identity, and digital presence that positioned the firm for long-term growth, potential sale, and seamless leadership transitions — while honoring its reputation for timeless design.
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The Challenge
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The original brand felt too tied to the founder, limiting scalability.
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Website and social platforms lacked consistent branding.
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Needed a modern, elevated look to compete in a premium design market.
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Goal: build a brand system flexible enough for future growth.
Our Approach
Brand Strategy & Positioning
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Renamed the company to Thread & Timber to capture a modern, timeless identity that aligns with their aesthetic and services.
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Developed positioning and messaging frameworks to reflect their expertise and growth potential.
Visual Identity & Logo Design
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Created a new logo suite with primary, secondary, and icon variations.
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Defined typography, color palette, and brand guidelines for cohesive use across platforms.
Website & Digital Presence
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Designed and built a new website optimized for SEO and lead generation.
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Streamlined navigation and messaging for clarity and conversion.
Social Media & Content Design
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Built branded templates for social platforms to ensure consistent presentation.
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Guided content strategy to align with the new brand voice and visuals.
The Results
A modern, scalable brand with stronger online visibility, improved client perception, and consistent, professional presentation across web and social channels — all designed to support growth, succession, or future sale.
