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Why Raffter Works
Raffter helps architects, interior designers, and design-build firms grow without adding headcount. Whether you have no marketing team or a manager in place, we bring full agency firepower—building and running marketing systems that generate leads, convert prospects, and track results. From strategy and content creation to paid campaigns and analytics, we handle everything so your team can focus on designing and building.
Systems, execution, and measurable outcomes—your marketing, without the headaches.
What We Build and Run
Visibility Systems
SEO, LSAs, service-area pages, search & social ads
Trust Systems
Reviews, testimonials, PR placements, co-marketing
Conversion Systems
Landing pages, funnels, CTAs, booking & routing
Nurture Systems
Email & SMS campaigns, pipeline automations
Content Systems
Blog/articles, portfolios, social content, video/photo production
Platform Systems
CMS updates, social/ads management, analytics maintenance
Analytic Systems
Weekly scorecards, KPI tracking, quarterly reviews
Strategy & Insight
Quarterly roadmaps, competitive analysis, campaign planning, and performance insights
Choose the Level of Support You Need
Whether your firm has no marketing team at all or you already have a manager in place, Raffter seamlessly plugs in to provide full agency firepower—handling strategy, execution, and reporting so your marketing drives real, measurable results
OUR APPROACH
Conversion & Nurture
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Goal: Convert leads into booked consultations and loyal clients.
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Services: High-conversion websites, booking/routing automations, email & SMS nurture sequences, CRM integration.
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Why it matters: Keeps inquiries from falling through the cracks and nurtures leads effectively.
OUR APPROACH
Content & Management
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Goal: Build authority and consistent engagement through content and platform upkeep.
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Services: Content creation (blogs, case studies), social media management, creative ad development, platform maintenance, and analytics.
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Why it matters: Maintains top-of-mind awareness and leverages data to guide improvements.
How We Work Together
At Raffter, we follow a structured, repeatable process to ensure every engagement drives measurable growth. We start by understanding your firm, current marketing efforts, and key performance indicators. From there, we create a clear 90-day roadmap and activate the marketing systems that will deliver results. Once live, we manage campaigns, content, and platforms while nurturing leads through automated flows. Finally, we measure performance with weekly scorecards and monthly reviews, using insights to continuously optimize and improve outcomes.
Discover & Audit
Assess current marketing, KPIs, and opportunities
Strategy & Roadmap
Define 90-day plan and priorities for your business
System Build
Install marketing systems, launch campaigns
Ongoing Action
Manage campaigns, content, platforms, and nurture flows
FEATURED PROJECT
Transforming Benchmark Kitchen & Bath’s Digital Presence
Raffter rebuilt Benchmark Kitchen & Bath’s website, taking their online presence to the next level. We manage SEO and SEM campaigns to drive high-intent traffic, oversee social media channels, and produce engaging content that showcases their projects. The result is a fully integrated marketing system that generates qualified leads, strengthens brand authority, and supports measurable business growth.