OUR SERVICES
Marketing That Builds Your Business
We help contractors, architects, designers, and trades in the built environment get found, earn trust, and convert more leads. From local SEO to full-scale growth systems, our services are designed to meet you where you are — and take you where you want to go.
Step 1: Visibility
Visibility is about making your business easy to find by the right clients at the right time. It’s how you stay competitive in your market and consistently bring in qualified leads by showing up where people are actively searching or engaging.
Local SEO: Optimize your Google presence to dominate local search results.
Service-Area Pages: Create location- and service-specific landing pages that convert.
Search Engine Marketing (SEM): Launch and manage high-performing Google Ads campaigns.
Targeted Social Ads: Use precise targeting to expand your reach on platforms like Meta and LinkedIn.
Why it matters: Without strong visibility, even the best services won’t generate consistent leads.
Step 2: Trust
Trust is about building credibility that makes prospects confident in choosing you. By showcasing your expertise and reputation, you position your business as the safe, professional choice that clients can rely on.
Review & Testimonial Systems: Collect and showcase reviews that validate your work.
Case Studies & Portfolios: Tell your story through high-quality project features.
PR & Thought Leadership: Get featured in the right publications and industry platforms.
Co-Marketing Campaigns: Partner with suppliers, vendors, or clients to boost exposure.
Why it matters: Buyers want proof. We make sure you have it where it counts.
Step 3: Conversion & Nurture
Conversion & Nurture is about turning interest into action. It ensures that every inquiry is captured, followed up on, and guided through a smooth process — turning leads into booked consultations and long-term clients.
High-Conversion Websites & Landing Pages: Fast, modern, and optimized for lead generation.
Automated Booking & Routing Systems: Capture and route leads instantly to the right person.
Email & SMS Nurture Campaigns: Stay top-of-mind and move prospects toward a decision.
CRM Integration & Automation: Streamline follow-up and sales tracking.
Why it matters: A consistent, professional process builds confidence and closes deals faster.
Step 4: Content & Management
Content & Management is about keeping your message consistent and your platforms performing. With quality content and ongoing management, your brand stays top-of-mind while data and analytics guide smarter, more strategic decisions.
Content Development: Publish articles, features, and updates that highlight your expertise.
Social Media Management: Maintain a consistent, professional presence on LinkedIn, Instagram, and more.
Ad Creative Development: Build visuals and copy that get results.
Platform Maintenance & Analytics: Keep your site secure, updated, and backed by actionable data.
Why it matters: High-quality, consistent content builds authority and drives smarter decisions.
How We Build Your Growth
The Foundation of Your Marketing Success
Every successful marketing strategy starts with a solid foundation. Our four core pillars — Visibility, Trust, Conversion & Nurture, and Content & Management — work together to help businesses in the built environment get discovered, earn credibility, convert more leads, and grow with confidence.
FEATURED PROJECT
Rebranding a Vision: From Marcia Fletcher Interior Design to Thread + Timber
We partnered with Marcia Fletcher to transform her independent interior design studio into Thread + Timber Design Collaborative. From naming and brand identity to logo, website, and launch strategy, we built a fresh platform that reflects her modern design approach and positions the firm for long-term growth.
Simple, Transparent Pricing
Choose a plan that matches your needs — from getting your marketing started to building a scalable growth engine. Every package is designed for businesses in the built environment, with clear deliverables, no hidden fees, and results you can measure.
Looking for Something Else?
Not every marketing need requires a full-scale strategy. Our Quick & Common Projects are designed for businesses in the built environment that want fast, high-impact solutions — from rebranding and website refreshes to SEO tune-ups, ad campaigns, and automation setups. Whether you’re looking to make quick updates or need a focused project to boost results, we deliver efficient, professional work that moves your business forward.
Our Services
At Raffter, we help businesses in the built environment — contractors, architects, designers, engineers, and trades — build stronger pipelines, attract better-fit clients, and grow with confidence.
Every service we offer is designed to create visibility, trust, and results that scale with your business.