Retainer Support for Busy Firms
Keep Your Marketing Systems Running — and Improving
Ongoing support, regular updates, and light optimization to keep your marketing systems performing at their best — from refreshing content and managing platforms to fine-tuning SEO, ads, and lead flow — so your marketing never stalls.
What We Bring to Your Team
Monthly Reviews
A plain-English summary of what’s working, what needs improvement, and actionable recommendations for growth.
Light Marketing Execution
Up to 4 hours of updates each month — from website content changes and blog posts to ad creative swaps and minor campaign tweaks.
SEO & Visibility Tune-Ups
On-page updates, keyword refreshes, and technical checks to keep your site competitive and visible in search results.
Lead Flow Testing & Support
Regular testing of forms, CTAs, and routing workflows to ensure every lead is captured, tracked, and delivered correctly.
Platform Maintenance
Backups, plugin updates, and performance monitoring to keep your site and campaigns secure and running smoothly.
Priority Access
Quick response times for urgent issues, from broken forms to time-sensitive content or campaign updates.
Content Refresh & Asset Management
Light content updates, such as refreshing photos, updating service descriptions, or managing your content library for consistency and quality.
Social & Ad Channel Monitoring
Basic monitoring of your social platforms and ad accounts, with alerts for performance dips or technical issues that need quick action.
Yes. We prioritize the highest-impact work for your firm and adjust deliverables accordingly.
We implement using lightweight tools and no-code/low-code where possible; if a dev is required, we manage it.
You can run the system internally, continue with a Care Plan for light support, or move into our Embedded Growth Pod or Fractional Team for full ongoing execution.
Most firms begin seeing early results within 30 days of activation, with steady improvements as campaigns optimize and systems start working together.
Yes — as part of the activation phase, we set up or refresh your social media profiles and publish initial content to align with your updated strategy.
You have options. Many clients transition from the sprint into a Care Plan for light maintenance or into an Embedded Growth Pod or Fractional Marketing Team for full-scale execution and growth.
Learn more
Everything You Need to Keep Marketing Running Smoothly
Our support retainers keep your marketing running smoothly with regular performance reviews, light content and campaign updates, SEO tune-ups, and lead flow testing to make sure every channel is optimized. Behind the scenes, we manage platform maintenance and backups, while giving you priority access for urgent fixes — so your marketing stays consistent, reliable, and ready to perform.
Ongoing Support for Consistent Results
Your marketing systems need regular attention to stay healthy and effective. Our Marketing Support Retainers are designed for firms that already have a strong foundation but need ongoing help to maintain, update, and lightly optimize their marketing without hiring additional staff. From website updates and SEO tune-ups to social content tweaks and performance monitoring, we keep everything running so your focus stays on running your business.
FEATURED PROJECT
Rebranding a Vision: From Marcia Fletcher Interior Design to Thread + Timber
We partnered with Marcia Fletcher to transform her independent interior design studio into Thread + Timber Design Collaborative. From naming and brand identity to logo, website, and launch strategy, we built a fresh platform that reflects her modern design approach and positions the firm for long-term growth.
Frequently Asked Questions
We know bringing in outside marketing support is a big decision. Here are answers to the most common questions we hear from firms like yours—so you know exactly how Raffter plugs in, what to expect, and how results are delivered.