Extend Your Team’s Capacity, Without Adding Headcount
The Embedded Growth Pod is designed for firms that already have marketing staff or a manager in place. Instead of replacing your team, we work alongside them to bring structure, bandwidth, and expertise—so you can move faster, cover more channels, and tie efforts directly to revenue outcomes.
Plug-in marketing power
Embedded Growth Pod for Your Team
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90-Day Growth Roadmaps — Clear priorities and timelines aligned to your KPIs.
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Channel Execution — SEO, SEM, social, paid ads, and content managed end-to-end.
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Conversion Experiments — Testing funnels, CTAs, and offers to boost performance.
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Collaboration & Reporting — Weekly check-ins and dashboards tied to revenue.
What We Bring to Your Team
90-Day Growth Roadmaps
We map out every quarter with clear priorities, timelines, and deliverables so your team knows exactly what’s happening and why. No busywork—just a focused plan tied directly to revenue goals.
Management
& Content Creation
We manage the day-to-day marketing activities that keep your brand visible and consistent. From SEO and paid search to social media, blog articles, and website content, we create and execute campaigns across every channel. Our team handles creative production, posting schedules, and ad optimization—so your marketing runs seamlessly without gaps or missed opportunities.
Conversion Experiments
We continuously test landing pages, funnels, CTAs, and offers to uncover what really drives engagement. Each experiment is designed to unlock incremental gains that compound into measurable growth.
Collaboration & Reporting
Stay fully in the loop with weekly standups and monthly reviews. Every decision is backed by dashboards and scorecards that make performance transparent and tie marketing activity back to your KPIs.
Frequently Asked Questions
We know bringing in outside marketing support is a big decision. Here are answers to the most common questions we hear from firms like yours—so you know exactly how Raffter plugs in, what to expect, and how results are delivered.
We position ourselves as an extension of your team, not a replacement. Your marketing manager sets the priorities and oversees internal alignment—we provide the additional strategy, execution, and reporting muscle to make things happen faster. We take tasks off their plate, expand channel coverage, and bring senior-level expertise they may not have in-house.
Yes. We can take full ownership of your ad accounts (Google Ads, Meta, LinkedIn, etc.) or co-manage them with your team. We handle campaign setup, targeting, creative updates, optimizations, and reporting—while ensuring you always have visibility into spend and results.
We adapt to your stack. If you already use tools like HubSpot, GA4, Ads Manager, or Mailchimp, we’ll work inside those. If you don’t have the right tools in place, we’ll recommend and set up lightweight solutions that fit your budget and needs. Either way, you own the accounts and data—so you’re never locked into proprietary systems.
While every firm is different, most clients begin seeing traction within the first 60–90 days as campaigns go live and systems are fully operational. We focus on measurable outcomes tied to your KPIs—like booked consults, qualified leads, or revenue growth—not just clicks or impressions.
The onboarding process is quick and structured. In the first 2 weeks we audit your current systems, align on KPIs, and build your 90-day roadmap. From there, we integrate into your communication rhythm (Slack, email, or standups) and begin executing immediately.
Yes, it’s our specialty. By focusing on architects, interior designers, design-build firms, and showrooms, we know the challenges and opportunities in your space. That means faster ramp-up, proven playbooks, and strategies tailored to your clients—not generic marketing templates.
FEATURED PROJECT
Transforming Benchmark Kitchen & Bath’s Digital Presence
Raffter rebuilt Benchmark Kitchen & Bath’s website, taking their online presence to the next level. We manage SEO and SEM campaigns to drive high-intent traffic, oversee social media channels, and produce engaging content that showcases their projects. The result is a fully integrated marketing system that generates qualified leads, strengthens brand authority, and supports measurable business growth.